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HOW TO DO EFFECTIVE REAL ESTATE MARKETING

Good marketing and real estate industry obligations


Vendors who do their research and take an active role in decisions can increase their chance of selling within four weeks.


Marketing your property to buyers starts the minute your advertising goes live and ends when your sale is unconditional. 

Marketing is how you reflect your property to the world - what it looks like, the location and what it offers a buyer.  

Good marketing requires a plan by your agent. 

Agents should know how they will target qualified buyers so they will be attracted to your property using multiple platforms including the internet, newspapers, flyers and brochures.

Help your agent 

Help your agent create quality marketing material to entice buyers.

  • You will have a different perspective to your agent so your input can add value to the marketing.
  • Make a list of the features and benefits of your property, the location and the local environment. 
  • Provide location and distance information as this can be helpful to interested buyers, for example, the distances to nearest cities, schools or destinations. Make use of AA's handy distance calculator – it provides travel routes, kilometres and travel time all on the same page.

You can quickly find out details about annual weather temperatures, local schools with decile and ERO reports and other general market information relevant to your property from Quotable Value (QV).  

All you have to do is enter your address, search and click on Local Insights.

Legal obligations for real estate agents

The Real Estate Authority stipulates what agents must do when making marketing decisions about a property

  • They should be able to clearly explain the reasoning behind their recommendations to you. 
  • They must discuss the proposed marketing method with you and get your agreement.
  • If your agent is making any changes to an agreed marketing strategy, they need to discuss it with you, get your agreement and document the change.
  • Agents are held accountable for accurate property descriptions and must ensure that marketing information is not misleading. For example, if it is not architecturally designed, marketing information must not state that it is, or if it is architecturally designed, an agent must have proof that it is.

Any commission added by an agent to advertising or marketing costs MUST be declared to you. Feel free to ask agents this when you interview them.


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